09:00–09:15 · Ongietorria Naiara Artaza, NIC 09:15–09:40 · Hitzaldi nagusia: «Zer da adinkeria? Kontzeptua, dimentsioak, mailak eta ondorio nagusiak» Vânia de la Fuente-Núñez (online) 09:40–10:10 · Bizkaia zenbakitan Longebitate eta Zainketen Behatokiar

On 12 November, Elena del Barrio, Director of Policy and Social Contexts and researcher at Matia Institute, will take part in the OLC “Age without labels” event, organised by the Observatory of Longevity and Care at the Nagusi Intelligence Center (NIC).

The event will explore ageism in institutions, in everyday interactions and in how we view ageing. During the discussion with experts, Elena will speak about self-directed ageism: how stereotypes are internalised and what effects they have.

The discussion will also include contributions on institutional and interpersonal ageism. The event will also feature a keynote lecture, a presentation of data from Bizkaia, and a practical workshop on identifying ageism in our surroundings and proposing ways to address it.

Programme

09:00–09:15 · Welcome
Naiara Artaza, NIC

09:15–09:40 · Keynote lecture: “What is ageism? Its concept, dimensions, levels and main consequences”
Vânia de la Fuente-Núñez (online)

09:40–10:10 · Bizkaia in figures
Presentation of the Observatory of Longevity and Care’s report: the situation in Bizkaia and key data.
Observatory of Longevity and Care · SIIS

10:10–10:40 · Coffee break

10:40–11:30 · Discussion with experts: “How does ageism occur at each level, and what can be done?”
Round-table discussion and questions from the audience.

• Institutional ageism: how a rule, policy or service can discriminate on the basis of age without intending to.
  Alberto Infante, HelpAge España

• Interpersonal ageism: how it appears in everyday interactions and language.
  Víctor Carramiñana, BBK Fundazioa

• Self-directed ageism: how stereotypes are internalised and what effects they have.
  Elena del Barrio, Matia Institute

Moderator: Marian Garrikabeitia, Silver Film Festival

11:30–12:00 · Activity: “Is it ageist or not?”
Participants will assess everyday scenarios using colour cards.
Audience members and the speakers will take part. Facilitator: Marian Garrikabeitia

12:00–13:20 · Workshop: “Identifying ageism in our own surroundings”
Groups with people from different backgrounds will analyse case studies and propose one measure per group.
Facilitated by SIIS

13:20–13:50 · What will we take away? Strategies to address ageism and closing remarks
Groups will share their proposals, along with the strategies supported by the strongest evidence according to the WHO and recommendations from the Global Report on Ageism.
SIIS and group representatives