This work aims to support the Basque Government in designing the new Strategy from a comprehensive, diverse, accessible, personalised and participatory approach.
Verónica Lozada Paz

Master's Degree in Organisational Governance and Culture at the University of Navarra (2023) and Master's Degree in Strategic Communication in Organisations at the University of Piura (2023). Diploma in Bases of Humanistic Psychology, Project Management and Theology. Economist with experience in management and administration of organisational culture projects, transformation and team leadership with a humanistic vision.
From his work experience, he seeks to generate positive change in society by accompanying organisations and companies in the formulation and implementation of their purpose and an organisational culture based on values.
She currently works at Matia Instituto as a researcher in several projects that advance in the change of the care model, offering her experience and knowledge in issues related to leadership and cultural transformation.